Magazines
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Yorkshire Life |
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Yorkshire Life, the biggest selling magazine for England’s biggest county, has just celebrated its 60th anniversary.
The full colour magazine celebrates the best of the county including its cities, towns and villages as well as its personalities.
Yorkshire’s leading writers and photographers contribute to the magazine, including Martin Wainwright with his own column called One Last Thing; Tony Greenway who writes many of our personality interviews as well as our six-page What’s On feature; Chris Irvine, rugby correspondent for the Times, is our sports columnist and regularly interviews leading sportsmen and women. Other regular features include The Gallery which hightlights the work of artists and photographers; property, interiors, gardens, food and drink, society events, walks and bike rides, health and wellbeing and fashion.
Yorkshire Life celebrated its 60th anniversary with the creation of a woodland in the Yorkshire Dales with about 1,500 trees dedicated by our readers.
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Yorkshire Relish |
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You & Your Wedding |
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Brand Statement
You & Your Wedding is the authority on the modern wedding. It is a friendly and supportive planning tool that will help every couple to organise their perfect wedding through a beautifully presented mix of inspirational pictures and expert, practical advice.
Brand Promise
You & Your Wedding is for every girl that ever dreamed about her perfect wedding then grew up and had to turn that dream into reality.
You & Your Wedding is every bride's planning bible, it is the authority on the modern wedding. Written in a friendly and supportive manner each issue covers the key areas of interest: fashion, accessories, hair and beauty, receptions, gifts and honeymoon travel. Features play a big part in the magazine offering expert advice on the many, very real problems that surround planning such a major event; money, family fallouts and stress are all handled in a practical and sympathetic manner.
You & Your Wedding stands out from other wedding magazines by the breadth of information that it offers - every key subject area is included providing practical advice that every girl can recreate for their own special day.
Brand Values
• Inspirational
• Expert
• Friendly
• Supportive
• Contemporary
• Realistic
• Romantic
• Interactive
• National
• For every bride |
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Your Family Tree |
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Britain has been bitten by the genealogy bug and tracing the family tree is now a booming hobby. Since the launch of Your Family Tree, we’ve grown the market for genealogy magazines, and advertising with us is the best way to reach this fast-growing audience.
The magazine comes in a high-quality format with a modern design. We cover the latest resources on the internet, and show how readers can record their family tree on a computer, making everything clear and accessible. Our practical advice integrates the use of new technology and traditional methods so our readers can get the most from their research.
Your Family Tree has helped to bring genealogy into the 21st century, and that’s why we’re Britain’s biggest-selling family history magazine, and the only one with an audited circulation. |
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Yours |
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Yours is a fortnightly lifestyle magazine and website targeting women aged 55 and over. It covers many of the issues and interests of women in this age range – health, relevant news, fashion and beauty that is affordable and wearable, nostalgia triggered by events in the world today, connecting readers with others and campaigning on key issues such as caring. Its readers are at the heart of the brand – its essence is For you, with you, by you. |
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Your Horse |
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In issue 314 of Your Horse Magazine…
We have a GREAT new look issue for you, out now! Packed full of brand new features, whilst giving some of our old favourites a fresh new look.
Packed full of ideas and inspiration from celebrity riders, the mag also features the advice and experience of other readers and their horses, and packages it all together with a great new look.
Features include the Your Horse clinic, where experts work on readers’ problems, in-depth gear tests (this issue it’s undies!) and special investigations, like our report into eventing deaths.
Old favourites like Horse Answers and Private Lessons have been given a fresh look, and there’s even a sneak peek behind the scenes at Carl Hester’s yard.
Of course we haven’t forgotten our trademark essential advice – don’t miss our best-ever Winter Guide.
For a sneak preview of the new issue click here. You can buy your copy from most newsagents and supermarkets or why not get a subscription. |
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Yorkshire & Lincolnshire Business Link |
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Like a million dollar bill in Zimbabwe, by the time I’ve finished writing this month’s editor’s notes, they’ll probably be out of date; such is the fluid nature of the current economic climate.
The situation in the US has had everyone on the edge of their seats as we all know the consequences if they fail to act. Meanwhile, the credit crunch which first reared it’s ugly head in the middle of last year has finally done for one our region’s oldest and best known brand names – Bradford & Bingley.
Indeed, if Spain hadn’t adopted the euro all those years ago, I’d recommend we all started using the peseta, especially given Banco de Santandar’s growth to date. Santander now owns Alliance & Leicester and Abbey National, of course, and managed to cherry pick the best bit of the Bradford & Bingley. But even Santander aren’t exactly riding on the crest of a wave as the moment. Shame really - I was hoping that straw donkey I bought all those years ago in Barcelona would be worth a mint by now.
Sure, the government learned its lesson from the Northern Rock debacle and acted quickly and decisively. And as much as the Tories are moaning about how Labour has handled the Bradford & Bingley collapse, could they really say they’d have been able to do anything differently?
But, should this be left to the politicians to sort out? On the one hand guaranteeing everyone’s savings lets many of our financial institutions completely off the hook and could lead to some taking advantage. On the other hand, failing to secure depositors savings could lead to yet more bank runs.
What was clearly needed in the case of Bradford & Bingley was a market solution, and a buyer from the market to take over the whole organisation, not just part of it. But without one coming forward, I think the government handled this one as well as it possibly could. Unfortunately, I didn’t quite have the readies available at the time…
As those of us who survived the last recession know, as the downturn continues to bite, those businesses that didn’t set aside sufficient reserves during the hey days will fall by the wayside. The good news is that as the economy picks up again those of us who emerge will be able to enjoy a larger market share, better staffing and solid foundations on which to grow. That’s why we’re continuing to highlight ways in which businesses can survive and even prosper, rather than focusing on the doom and gloom. We know we’ve got some of the best entrepreneurs in the world amongst our readership – now it’s time for us to go and show the doom mongers just what this region is made of! |
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Yorkshire Today |
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Well, summer finally arrived, and although we’ve had our fair share of rain when the sun has shown its face it’s been hot. Very hot in fact, especially here at Yorkshire Today towers!
Much is made of the great British summer, and how we don’t seem to have had one since Ted Heath was in power, but as every time the thermometer goes past 15°C, my better half decides we should go on ridiculously long walks in the country - understandably, then, I prefer it when it’s a couple of degrees lower!
I recall as a kid how I used to look forward to that time of year when Blue Peter would sellotape a poor old tortoise into a box - for some reason that escapes me he always seemed to be called Cyril - and then they’d stick him in an airing cupboard to hibernate for winter.
Maybe if I’m lucky, the Yorkshire Today team will do that to me but in reverse. Here’s what I propose… just after Easter, stick me in a large trunk and pop me in a climate controlled room – bring me out when the weather drops to a comfortable level.
Not that I mind hot weather if I’m holidaying - as no doubt a few of you lucky readers will be doing. Its just that when you’re as hot as a pair of sheep-shearer’s gloves, you want your shorts on, not a shirt and tie. You also want to be on a sun kissed beach sipping margaritas, not stuck in an office sipping warm tea.
Ah, well, I’m sure I’m not alone, and, of course, if you’re feeling in need of cheering up, then feast your eyes on the wonderful choice of articles over the next hundred or so pages. If that doesn’t get you going, drop me a line and we’ll form a syndicate, club together for a huge chilled room and some cardboard and sellotape and have the best summer ever… |
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Yorkshire Today Wedding Guide |
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If you're getting married or know someone who is, then this book is your new must have accessory! It's full of advice hints and tips from the county's top wedding specialists and will provide you with oodles of inspiration for your big day.
But remember, keep your copy of Yorkshire Today's wedding guide safe, as you'll need to refer to it countless times on the run up to your wedding. If you want an extra copy or two for bridesmaids, the best man or even the groom just give us a call and we'll post one direct - free of charge - with a personal message from you if you wish.
Marriage remains one of our most treasured traditions and whatever your choice of ceremony, your wedding day will be something you will undoubtedly remember for the rest of your life together. So, let us be the first to congratulate you both and wish you the very best in your life together.
Planning a wedding is a very personal affair - a totally unique day, but it can also be quite stressful. Enlisting the help of professionals can relieve much of the strain and leave you in a much better position to relax and enjoy your special day with complete peace of mind!
One last thing! In all the excitement don't forget to send us a photograph of your big day, for free inclusion on our county weddings page in Yorkshire Today. |
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Your M&S Magazine |
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our M&S Magazine has an in-depth conversation with the M&S customer. It builds on the style and tone of the TV and press advertising, but moves it one step on from 'hello, I'm here' to a deeper dialogue of 'help me, guide me'.
It is the only communication M&S has that can do this – with around 4.6 million readers per issue, this means M&S can have over 18 million, 30-minute customer conversations a year. This is very powerful and these conversations convert directly into sales and profit. |
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