Magazines
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Zest |
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Brand Statement
Zest is the magazine for anyone who wants to make a change, who is discerning and demanding and most likely to be in their 20's to 40's. She knows that feeling good about herself physically and mentally is the secret of a happy and healthy life. Zest core buyers are seeking to make positive changes to their lifestyle and health and look to Zest for ideas and information. They like Zest because it is motivating and friendly.
Brand Promise
Zest provides expert, up to the minute editorial on all aspects of health, beauty, diet and fitness. Zest is a "me" magazine giving the reader realistic motivating ideas that she can apply to her own life and those around her in an upbeat, glossy, inspirational package.
Brand values
• Motivating
• Intimate
• Gorgeous
• Uplifting
• Practical
• Directional
• Enthusiastic
• Positively energetic
• Expert |
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Zoo |
| Description:
ZOO delivers a compelling package of girls, football, bloke news and funny stuff. ZOO aims to entertain its readers, offering to make them laugh, and to keep them informed about the important things in their lives.
Platforms
* Magazine – in the UK, Australia, and Thailand
* Website - www.zootoday.com
* Mobile
Audience Profile
The ZOO consumer is a young (16-24), single male, who sees himself as a bit of a Player. His life is dedicated to being the ultimate lad. He lives for the next party and the next girl. He certainly isn’t worried about the future and debts can definitely wait until later. He is a young man relatively unencumbered by thoughts of credit crunches or falling house prices. |
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ZOOM.nl |
| Description:
ZOOM.nl is a bi-monthly publication for enthusiastic digital photographers in the Netherlands. It provides need-to-know information on how to use digital cameras, how to take the best digital photos, how to edit photos and which brands to buy. Unique in this magazine is that 80% of the images are made by its readers. This user generated content is uploaded to the online photo gallery. In every edition editors of ZOOM.nl search through the photo gallery and pick the best submitted photos. With a circulation of 60.000 ZOOM.nl is by far the largest photography magazine in the Netherlands.
ZOOM.nl was first published December 12, 2003. |
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Zoom-Zoom |
| Description:
Zoom-Zoom is one of Redwood's newest launches, a magazine translated into five languages and sent to more than 1.5 million Mazda owners in ten countries, three times a year |
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Zone, fr8, bafr8 |
| Description:
British Airways World Cargo (BAWC) operates against a background of change within its own business, having invested £250 million in a new freight handling facility at London Heathrow airport to speed up the movement of cargo around its global network and save time and money for customers.
BAWC asked Atom to produce a communication tool aimed at the owners, managers, executive decision-makers and export clerks in logistics and freight forwarding companies – particularly small to medium-sized – throughout the world. Secondary audiences included manufacturers, shippers, trade organisations and the press.
The goals were to:
Raise awareness of the BAWC brand
Help the company to build a relationship with its customers
Promote a professional and consistent image of BAWC worldwide
Give readers a magazine to which they could relate
BAWC wanted a magazine that adhered to its design guidelines, which describe British Airways' 'personality' as: British, successful, professional, insightful and warm.
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ZSL Annual Review |
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Growth in financial strength was also bolstered during 2005 with revenue from the website, retailing, catering and business development operations all up on last year.
This year’s report has tried to give greater insight into some of our most exciting conservation programmes – a difficult task given there are so many. However some of the key successes include the halting of the construction of the Perevoznaya oil terminal on the Amur Bay, the reintroduction of Przewalski horses to Mongolia and the release of ZSL bred field crickets to three key sites in the UK.
2005 also marked the fifth year of our partnership with the Department of Zoology at the University of Cambridge. This successful collaboration with our Institute of Zoology has generated numerous programmes of research and continues to influence policy in some of the world’s
leading conservation fields.
At Regent’s Park we opened another two new-look enclosures. Our Meet the Monkeys exhibit and our African Bird Safari take us another step closer to achieving our vision to make it possible for visitors to ZSL London Zoo to see animals without the need for bars or barriers.
The work continues apace, with important new developments lined up for both our sites as well as in East London where ZSL now has outline planning approval for its Biota! project – a unique conservation-based wildlife experience.
None of these achievements would have been possible without the hard work and dedication of ZSL staff and volunteers and the continued support of our Fellows, friends and supporters, for which we are truly grateful.
We look forward to the continued progress of our activities in 2006 to ensure that the world’s wildlife not only survives, but also thrives for future generations. |
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