In 2020, it’s almost impossible to find a company without searching for its official website. With so many local and corporate businesses advertising themselves, everyone seems to want to stand out. Your website should represent your company in the best possible light while still being easy to look at.
One of the first things you should do to make your website memorable is to choose the right domain name. Although this might sound easy to do, many catchy and easy-to-type names that resemble your company’s might already be taken. That is why you should know what a domain name is and how to compose your domain name no matter the circumstances.
Your domain name is a unique internet address, and it should follow your business’s growth for many years to come. If you make the wrong choice, you might set yourself up for failure. Luckily, we are here to help with some easy tips for choosing the perfect domain name for your new website.
Make your domain name memorable
While searching for the service they need, your potential customers will look for memorable company names. Even if your company’s name sounds unique, it might take a while until your domain name gets to the top of the browsing results. However, choosing the perfect domain name has a lot to do with the type of words that are used.
The first thing you should do is try to research the internet and see which results your browser has to offer. For example, if your business is related to selling construction materials, you should type in those two words and see which websites come up. If your company is bound to a specific location, don’t forget to type the name of the city or the area you are looking for. By analyzing competitors’ website domain names, you will get a bigger picture and get some ideas. If you still don’t have an appropriate name, you can always look for some domain name generators and choose the one you like.
Choose a short domain name and include keywords
One of the most important things you should do is to try to make your domain name recognizable. While some domains consist of four or more words, those websites are usually not related to business.
Choosing the perfect domain name has a lot to do with easy spelling and typing.
An average customer looking for your services will probably decide to click on a link with a short company name. Also, a name that is easy to remember will make more potential customers want to search for it.
When it comes to the structure of your domain name, you should pay attention to the following:
- Your domain name should be relatively short, easy to spell and type.
- Choosing a predictable domain name is a good idea. The easier it is to remember, the better.
- Include keywords in your domain name. When searching for a good name, keep in mind that keywords are the ones that will help you reach your customers effectively.
- Avoid complicating your domain name. What you should try to avoid is using long names, dashes, and numbers. Your customers should be able to type it quickly, without too much thinking.
Choosing the extension
After choosing the perfect domain name for your website, you should think about possible extension options. While selecting the extension “.org” is always a good idea, many new extensions are becoming popular, too. The ones like “.org,” “.net,” or “.info” could also be a great choice.
When choosing the extension, you want it to describe your business’s field perfectly, so take some time to analyze your website and figure out your vision for it in the future.
Buying the domain name
Choosing the perfect domain name can be the easiest part of building a new website. However, buying your domain name can be tricky since many similar versions might already be taken. There are many blogs and domain name forums you can visit to learn how to buy domain names. By reading other people’s experiences, you might get some new ideas and learn how to reach more potential customers.
Even if you manage to find your ideal domain name, other versions of it might get in the way of your website’s recognition. What you can do to avoid this is to buy misspelled versions of your domain name or buy domains with different extensions. This will prevent competitive companies from registering a similar name to yours. For example, if you have double letters in your company’s name, make sure to check if other versions of it exist on the internet. If not, you can always buy a few similar domain names and prevent your future customers from choosing the wrong website.
How to make your website more attractive to customers?
Choosing the perfect domain name can help you reach more potential clients. However, your website’s presence is also something you should consider. No matter how successful your business is, your website should send a clear picture of what you do. A good structure and visual appearance of your website is the key to attracting potential clients. This is why you should hire experts who can help you build it. By hiring a professional web designer and an SEO expert, you can improve your website’s internet loading speed, rating, and popularity. Choosing the perfect domain name and making sure your website looks appealing are the two things that can boost your company’s online presence.
Emily Wilkinson is a blogger and tech geek. She has been writing articles on the topics of SEO and digital marketing for over 2 years. In her spare time, Emily enjoys DIY projects with her two kids and exploring innovations in the tech industry.
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in News & Education | I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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